An initiative that focuses its activities on three key parts of the value chain: the production, selling and buying / using of products. The initiative offers value for consumers, dealers, and manufacturers: Hosts a product database to allow consumers to find the most energy-efficient equipment. Helps dealers to advertise the added value of energy-efficient products and to promote sales of top runner products. Provides access to a network where retailers can engage in dialogue on sales activities, and customer information, and can work together on designing workshops for retailers. Provides support for producers who are developing innovative products, for example via the open innovation platform. National Top Runner Initiative